![]() Part of the process will be deciding whether display typefaces or more neutral fonts (or some combination of the two) are most appropriate for your project. This ties back in with the font personalities discussed in Rule #1. A good starting point for choosing fonts that fit the context of your design is to match the attributes of your intended message with the perceived traits of a typeface. In addition to size, font styles also affect readability. The text should be easily readable at the size it is going to be displayed, and clarity is especially important for small type. Where your design will appear should help you determine what fonts will work for your project. The most important textual element is generally (though not always) the largest and the weightiest. Then, make your font style, size, and arrangement choices accordingly. Or here’s another way of approaching it: Decide what information is essential-what must stand out at first glance, like a company name, a headline, a special offer-and what is less important. When you’re picking fonts for a project, just think about what part you want viewers to look at first. A hierarchy can be established for any type of design, not just layouts with titles and body copy.
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